Monday, August 27, 2012

The Models are back... America's Next Top Model


With a revamped judging panel and on a new night, thepremiere of America’s Next Top Model: College Edition drew 1.26 million viewers and a 0.6/1 in adults 18-49 last night. In adults 18-49, Top Modelmatched the debut of its most recent midseason cycle. It was up by a fraction in total viewers (1.26 million vs. 1.17 million) and down a tenth in 18-34. Given the series’ late August launch on the lower-trafficked Friday night, the numbers are not that bad but they dash hopes for a major rebound of the reality veteran whose last season premiere dove 45% year-to-year for the franchise’s lowest-rated opener. CBS is projected to win Friday with an NFL exhibition game.



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